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Apple took a step toward child-protecting the iPhone and iPad, saying Thursday that it has tightened security measures for purchases made within applications.

The company said its upgraded operating system released Wednesday requires users to submit an iTunes password to make a purchase on a newly downloaded app. Previously, the company allowed charges without a password for 15 minutes after putting software on a device.

In some cases, children racked up hundreds of dollars in charges in that period.

The move comes during a time of increased scrutiny over in-app purchases on mobile devices, a business model expected to help media and retail companies create new lines of revenue on tablets and smartphones.

The practice, however, has also caught many parents by surprise.

Some of highest-grossing apps on Apple devices are children’s games such as Smurfs Village and Tap Zoo, where users can spend $99 for “Smurfberries” and “snowflakes” to advance levels.

The Federal Trade Commission said last month that it would review Apple’s policy after lawmakers raised concerns that children appeared to be targeted by companies with vague and misleading marketing. dell vostro 1500 battery The games in question are typically free to download.

Apple declined to comment on why it changed its policy. Dell D620 D630 Battery And it points out that its devices allow users to block all in-app purchases. App makers say they warn users upon download that charges are real and will be billed directly to iTunes accounts. Apple gets 30 percent of any in-app purchases.

“We are proud to have industry-leading parental controls with iOS,”dell vostro 1500 battery
said Trudy Muller, a spokeswoman for Apple. “With iOS 4.3, in addition to a password being required to purchase an app on the App Store, a reentry of your password is now required when making an in-app purchase.”
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